Threading the Needle
- Chris Gerdes
- Jul 11, 2025
- 2 min read
Updated: Aug 6, 2025
"Threading the needle" refers to crafting innovative messaging that makes progressive ideas resonate with traditional and conservative audiences. This involves thinking creatively and reworking some of the more conventional talking points from the past. It also means closely examining symbols such as freedom, individual liberty, patriotism, traditional values, and limited government—and adapting progressive principles just enough to align with the narratives these values evoke.
One hard truth about politics is that it is sometimes the art of tattooing your political enemies with unfavorable symbols. And the problem with a well placed tattoo is that it sticks. Let's look at some of these hard right narratives that have become labels on our brand. Then let's consider how we can turn the tables back on them by using a "threading the needle" approach.
The first narrative below is a good starting point.
1) Democrats are anti-masculinity and are anti-traditional family. In short, the MAGA movement has elevated performative masculinity as a model for young men to follow. We can poke fun at this, but the truth is that they have laid claim to the mantra of traditional values and the nuclear family and ripped it away from us.
As Democrats, we must ask ourselves why we haven't also prioritized the traditional nuclear family. Certainly, we are not against it. How can we be? Can't we be open and respectful to all lifestyles while at the same time stand up for traditional family values? Why do traditional and non-traditional family values have to be mutually exclusive?
How can we create a narrative of support for the traditional values of our red neighbors that they will respect, without the appearance of blurring it with a dichotomous value set that allows them to label us adversely?
2) Immigration. Is it possible to reframe the need for immigration by also emphasizing support for increasing the native-born population's birth rate? Could this be linked to policies like paid family leave, extended time off, and enhanced child tax credits? How can we pursue this without compromising the aspirations and career goals of young, educated women in the U.S.? Could this issue be recontextualized as a matter of national security or long-term economic stability for the native-born population? What other strategies or perspectives might help advance this goal?
3) 2nd amendment -Can this messaging be reconfigured in such a way as to elevate the status of gun ownership with a reward by undertaking some gun safety training? Republicans today, abuse and treat the guns like cheap fast food.
Other narratives to consider (a non-exhaustive list):
4) Economics positions
5) Healthcare.
6)...
7)..., etc.


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